Most of us know the popular Christmas carol line, “he’s making a list, he’s checking it twice, he’s gonna find out who’s naughty or nice”. While MORryde doesn’t really have a “naughty or nice” list like Santa does, we do use the time between Thanksgiving and New Year’s to make a special list – a list of all the aftermarket activities we did the previous year and new events we plan to attend next year. We sit down and figure out which ones hit the mark (nice) and which ones could have been better (naughty). It means looking at the product displays, checking their condition, determining which ones did a good job of telling the product story, and which ones need an upgrade. We look at new products coming in the next year and determine the best way to display them. While it’s not as exhaustive as Santa’s list, there is just as much effort that goes into making MORryde’s special list.